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Understanding Jira Couture Foundation is simple. First, determine your natural skin undertone: pink, yellow, natural, or warm. Then use the following Jira Couture skin tone categories and color description to find your shade.

  • Pink you are very fair, burn before you tan, or your skin has obvious pink-based undertones

  • Yellow your skin has a beige or obvious yellow/golden-based undertone

  • Neutral neither pink/red or yellow /golden dominate

  • Warm orange/red undertones dominate

Tip

Find your natural skin undertone by taking a plain white sheet of paper and holding it up to the face. You should be able to see which color pulls more prominent. This is a really quick, easy way that you can use if you are not sure from looking at yourself which undertone you are.

Light to Fair

Skin type: Light to fair skin characterized by creamy, ivory skin. Does not tan naturally.

Undertones: Pink

Example: Renee Zellweger

Recommendation – Nude Pressed Mineral Foundation

Fair

Skin type: Fair skin that is milky and pale.

Undertones: Yellow or pink

Example: Nicole Kidman

Recommendation – Shell Pressed Mineral Foundation

Fair to Medium

Skin type: Fair to medium skin that is light beige-looking but naturally appears quite pale

Undertones: Yellow

Example: Sarah Jessica Parker

Recommendation – Blonde Pressed Mineral Foundation

Medium

Skin type: Medium skin that is naturally sun-kissed and tans well.

Undertones: Yellow/golden to warm

Example: Lucy Liu

Recommendation – Cream Pressed Mineral Foundation

Light Tan

Skin type: Olive-toned skin that tans easily.

Undertones: Warm

Example: Jennifer Lopez

Recommendation – Tender Pressed Mineral Foundation

Dark Tan

Skin type: Coffee or Caramel colored skin.

Undertones: Yellow/golden

Example: Beyonce Knowles

Recommendation – Sand Pressed Mineral Foundation

Golden Brown

Skin type: Brown/milk chocolate skin tones.

Undertones: Golden to slightly warm

Example: Tyra Banks

Recommendation – Sunlit Pressed Mineral Foundation

Dark Tan

Skin type: Coffee or Caramel colored skin.

Undertones: Yellow/golden

Example: Beyonce Knowles

Recommendation – Sand Pressed Mineral Foundation

Still not sure which shade is your right match?

Brush each foundation shade separately onto your jaw line. If you find that neither shade is a perfect match, gradually mix the two shades together until the color matches your skin tone along the jaw line.

"Use a darker foundation in the summer because skin tends to be tanner. Use a lighter shade for winter."

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